Creating hype, making pixels dance and brands move.
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In short
Playminds™ is a freelance based design and animation studio, located in Aarhus, run by Jacob Vidkjær.
In short, I create hype, make pixels dance and brands move.
What i do
Animation
Editing
Motion Branding
Ideation
Creative Direction
VFX
Sound Design
Music Supervision
UI Animation
Broadcast Packages
Clients Collaborators
Creative services
Partnering with ambitious agencies, bold brands and a strong network of highly skilled designers, Playminds™ creates powerful motion design that tells good stories, simplify complexity and makes content move for screens of all sizes. Always with a playful, design-driven approach, a careful attention to details and lots of loyal clients to prove it.
01
An explainer is undoubtedly a great tool to simplify complexity. No matter whether you are looking to present your product, do a walkthrough of your service or engage your audience in a step-by-step tutorial, a well-crafted explainer will do the job.
Across services, products and industries, I can help you transform what seems tricky and complex into something that is easy to grasp for everyone.
02
How does your brand move? A static image will always lose the battle to a looping gif, but on a deeper level, movement creates identity. Motion design is no longer just icing on the cake. Most brands are using it as a fundamental driver to be seen — and to stay relevant.
Playminds™ can help you develop your very own motion language and translate a static brand into a living, breathing entity across every possible touchpoint and screen size.
03
Want to make some noise? Creating hype through motion design can help you communicate your established product, break a new one or simply just get your message out there. In today’s fast-flowing exchange of information it’s important to say who you are and what you stand for.
Emphasizing just that, I can enrich your brand, kick in new doors and open business opportunities. Don’t just believe the hype — create it.
The longer read
Starting out at a young age producing my own music and writing songs, I found myself working with branding many years before, I even knew the word. The satisfaction I got from making visuals for music, ended up up being as joyful to me as composing the music itself.
Trying to “make it” in the music industry, I quickly learned that mixing sound with visuals made my messages way more powerful. Flash forward a few decades I’ve been exploring and working professionally with everything from web design, visual identities and editing. I found my path in motion design because it gives me the opportunity to combine skillsets with passion. Mixing visuals with the right sound design to create engaging content — that delivers strategically, conveys the right messages and truly connects artists, brands or products with their audiences in new ways.
After working for various studios and production companies, most recently as a Lead Motion Designer for Designit, I found an urge to take everything I’ve learned, skip all the corporate b***s***, boil it down to the essentials and do things Sinatra-style.
My aim with Playminds™ is to combine the blurred line between work and play, not only for myself but also for the people I collab with. Stunning work doesn’t necessarily have to fit in a box, as long as it looks and feels right.